Projects
hello@view-source.com

View Source brings together creative direction, production, design, CGI, and generative systems across NYC, Paris, and Taipei.

NYC Leadership

Andrew Rutledge

Creative Director + Partner

andrew@view-source.com

Ross Vandenhoeck

Digital Director + Partner

ross@view-source.com

Award-Winning Campaigns

Led Ray Ban projects at Publicis Groupe, earning prestigious accolades including a Grand Clio, Cannes Lion Gold and Silver, and D&AD First Prize.

Transformative Leadership

As head of design innovation at Compass, guided the company's growth from a 50-person team to a national brokerage with over 10,000 members, leading innovative real estate industry initiatives.

Academic Contribution

Served as an Adjunct Professor at the Parsons School of Design and recently published an article on Design Week regarding View Source's use of AI in their practice.

Versatile Leadership

Combines expertise in web development, UX design, and data analytics to enhance digital experiences for global brands like BMW and Samsung.

Strategic Direction

Leads e-commerce projects at View Source, ensuring successful launches and ongoing performance through analytical approach.

Academic Contribution

Shares knowledge as an adjunct professor at The New School, teaching interactive design and coding.

Paris Leadership

Charles Denis

Executive Producer

charles@view-source.com

Maël Santiago

Content Director + Partner

mael@view-source.com

Executive Production Expertise

Charles brings decades of experience founding and leading multidisciplinary production companies, overseeing complex projects from hybrid photographic setups to CGI, Generative AI and VFX pipelines with rigorous attention to timelines, budgets, and creative alignment.

Cutting-Edge Visual Technology

Working at the intersection of brands, artists, and imaging technologies, Charles integrates AI-assisted workflows and advanced CGI solutions for premium luxury, fashion, beauty, and automotive clients.

Artist & Cultural Mediation

Beyond production, Charles acts as a cultural intermediary, representing photographers, directors, and immersive artists, and facilitating connections between creative talent and brands, agencies, and institutional partners across international markets.

Luxury Experience

Maël's client roster includes quite a few darlings from the LVMH house, as well as prestigious brands like L'Oréal, Delvaux and Byredo.

Cutting-Edge Content

Combining his experience with View Source's technical and art direction teams, Maël is constantly pushing the boundaries of photorealistic 3D and generative AI pipelines.

Film Production Accolades

Maël comes from a film and VFX production background, with experience at top-tier studios including MPC and ILM, before moving into brand work as a creative director and 3D motion designer.